Frictionless Growth Challenge catchup post
All the emails in one place with links.
Hi,
Did you miss any days of the challenge, or just want to see it all in one place?
Then this post is for you. You might want to review these articles, too, if you don’t have the context of my previous work to understand what is happening here.
Here are the challenge emails below.
[DAY 1] “Why is this so hard?”
Hi,
Welcome to the Frictionless Growth Challenge. Thank you so much for joining me in this inaugural challenge.
For the next seven days, I’ll be sending an email every morning with a little write-up, a task to complete, and a challenge link to post your answer. These tasks should take no more than five minutes each morning to get done.
If you ever miss a day, then you can catchup at the below link, where you’ll find all the previous emails.
Today is day one. We’re going to start by talking about why you feel stuck in your business, and how to finally get the momentum to move forward. The good news is that momentum only takes 7-days to build.
Have you ever gotten frustrated with your business and screamed into the heavens “Why is this so hard?”
Who am I kidding? You’re here, so of course you have…and you probably translated that in your head to “Why can’t this be easy?”
It makes sense. I mean easy and hard are on the same spectrum, right? Wrong, or maybe more accurately I should say sometimes, but not in this case.
Easy is a measure of difficulty, and if we wanted something easy, we wouldn’t have started doing this work in the first place. This is the wrong spectrum to view our problem, and seeing our business through it will always lead us to the wrong answer.
To get unstuck, we need to place ourselves on the right spectrum. How do we find that spectrum? Well, it starts by interpreting our initial question correctly.
What I believe we actually mean when we say “Why is this so hard?” is “Why is there so much friction when I try to do this thing I love?”
Easy measures difficulty, but ease measures friction. Easeful work removes unnecessary struggle, aligns with your natural strengths, and makes your effort matter.
It’s still work, but it’s the right work, moving you forward instead of spinning your wheels in place. Most “This is hard” moments are actually “Why am I stuck?” moments. The difficulty isn’t the problem, the friction is the reason we’re struggling.
When you’re working against friction, effort becomes struggle. Worse, when you’re stuck, more effort just digs the rut deeper.
When you remove that friction, though, the work still takes energy, but now it flows.
This challenge is about finding the path of least friction in your business. This is the avenue that creates the most meaningful progress while eliminating the most unnecessary suffering.
Frictionless growth doesn’t mean effortless. It means aligned work where it doesn’t feel like you’re constantly swimming upstream. It means the work still takes energy, but it finally goes somewhere.
Today’s task: Think back to one time when working on your business felt easeful.
While you can picture anything here, try to focus on one that you grew with ease.
It might have been speaking on a podcast that led to a bunch of new subscribers, setting up a table at a local farmer’s market that led to a bunch of sales, partnering with another business on a promotion that led to exposure, optimizing an ad that scaled perfectly, or anything else you can imagine.
Make it feel real in your mind.
What were you doing?
What kind of work was it?
Who were you doing it with or for?
If you’ve never really done anything before, think about a time in your life that your met people and it felt like you were gliding through it.
Got it? Now, be brave and share it in today’s challenge post. Then, post it on your social media #fgchallenge
Tomorrow, we start naming your path.
More soon,
-Russell
P.S. - If you’d like a more directed and community driven transformational experience, consider joining Hapitalist. You’ll get twice-monthly breakthrough sessions, a digital brain trained exclusively on all my past work, and access to all my most powerful resources, for $300/yr. My goal is to make Hapitalist the “operating system” for your writing career. Join Hapitalist
[DAY 2] You don’t need to “fix” yourself to succeed
Hi,
Thanks for sticking with the Frictionless Growth Challenge.
How did day 1 go for you? There is often a wave of negative energy that comes at the start of this process, not to the challenge itself, but that people heap on themselves.
If that happened to you, it’s okay. You are in good company. The fact that so many have trouble identifying even one positive memory without slamming into negative walls is interesting.
Can’t say I love it. So, here is what I would like you to do. For the short time we’re together, even if it’s just for the five minutes each day you’re doing this challenge, imagine if those negative things weren’t true.
If they do keep bubbling up, I want you to say “Stop being mean to my friend.” You’re going to feel a lot of things in the next week, and I need you to imagine if you are good, and worthy, and that you can do it…
…because you are, you can, and you will, but not if you undercut yourself. We all need your voice, too. So, please, stop undercutting yourself.
Sound good? Great. Now, onward.
Today is day 2. We’re going to take that moment you visualized yesterday and start labeling the path toward your frictionless growth. If you missed yesterday, then you can catchup at the below link, where you’ll find all the previous emails.
Easeful growth comes from increasing meaningful progress while eliminating unnecessary effort. Imagine yourself as a Jenga tower. Frictionless growth is when you find that block that slides out with barely a touch.
There are five major frictionless growth paths. We call them SCALE paths.
You can get a deep dive by clicking here, but here is a very brief overview of each:
(S)potlight (Thought leadership): You make essays, newsletters, books, podcasts, videos, and ideas that ripple through your industry. You’re a lighthouse.
(C)ollaboration (Partnerships): You grow by building with others. You co-create products, join collectives, align with complementary brands, and tap into shared audiences. Your strength lies in working inside ecosystems instead of going it alone. You’re a builder of collectives.
(A)rbitrage (Virality & data trends): You scale by seeing opportunities others miss. You spot rising trends early, leverage platform gaps, follow the data, and build predictable systems around attention. You turn analysis into action, and timing into profit. You’re a tactician.
(L)aunches (Big spectacle moments): You thrive on momentum and big moves. You build campaigns, run summits, host events, and orchestrate high-energy moments that capture the market’s attention. People watch because you make noise intentionally and strategically. You’re a firestarter.
(E)vangelists (Ambassador marketing): You grow through people who believe in you. You rally superfans, brand advocates, influencers, customers, and ambassadors who spread your message faster than ads ever could. Your community is your engine and your differentiator. You’re a connector.
At least one of those paths will very likely give you frictionless growth. You can succeed with any of these, but spending 100% of your time in your most frictionless path will lead to the most growth in the least time.
You might get growth from several strategies, but one will give you the most growth, which is where you should focus most of the time.
If you need specific examples or want to dig deeper on this idea, I wrote a whole post about it here.
It’s not that you can do anything, but that there’s something inside that you already love, which can lead to frictionless growth, and we just have to find it. Think of it a bit like Anton Ego’s famous line from Ratatouille “Not everything inside you can lead to frictionless growth, but frictionless growth could come from anywhere.”
Today’s task: Read that list again. Gut reaction, which one feels like a relief to focus on? If you want to confirm your gut, you can take this quiz.
That’s the path we’ll be working with as a base for the next couple of days. Now, be brave and share your path and why you think it’s right for you in today’s challenge post. Then, post it on your social media #fgchallenge
If you’re having trouble figuring out which feels right, or are torn between multiple, post that too and let us help you as a group. You gain no brownie points suffering in silence and confusion. Let’s get you aligned, together.
-Russell
P.S. - If you’d like a more directed and community driven transformational experience, consider joining Hapitalist. You’ll get twice-monthly breakthrough sessions, a digital brain trained exclusively on all my past work, and access to all my most powerful resources, for $300/yr. My goal is to make Hapitalist the “operating system” for your writing career. Join Hapitalist
[DAY 3] Where are you on your journey?
Hi,
Thanks for hanging out in the Frictionless Growth Challenge this week. Today is day 3. In this lesson, we’ll be adding to your SCALE path by digging into your evolution track.
If you missed any previous days, then you can catchup at the below link, where you’ll find all the previous emails.
Yesterday, we talked about the five SCALE paths. What I see repeatedly when people come into the system is that they like multiple paths, and who don’t want to choose…
…which makes sense since I asked you to pick one based on gut instinct. Our guts are very wise, but this indecisivenessspeaks directly to the core of the problem we are trying to address here.
Currently, we spend our precious little time and money jumping between growth strategies at random (or not doing them at all because we think they’re a waste of time). We pour our precious energy into all the buckets and see no growth as a result, which makes us become disillusioned and burn out.
The point of this exercise is to find your path of least friction where you get the highest return on energy investment (ROE).
Singular path. Most growth. Least effort. Don’t forget. If you want to confirm your gut, you can take this quiz.
Each of these paths could work for you, but they won’t all work for you at the same level. Each growth path returns a dramatically different ROE depending on your natural tendencies.
When you invest in the one path, hopefully with the highest ROE, then you align all your strategies together to amplify each other. When you combine similar strategies together, they become exponentially more powerful than diffusing them across different paths.
That gets you the most growth, which you can use to become time affluent.
Then, you can reinvest that affluence into other paths to become time rich. Then, you can do whatever you want, because you have all the time in the world.
I want you to be time rich, so you never have to do exercises like this again, but if you aren’t time rich already, this is how you get there. You can read about the concept of ROE more here.
Here are those SCALE paths again. I’ve included an article link that dives deep on each one, including “how to stay healthy” and “how to build your stack” sections toward the bottom.
If you’re still deciding between them, I invite you to read the articles and see which strategies feel the most natural to you, and where you want to invest your energy in 2026.
(S)potlighters (Thought leadership): You make essays, newsletters, podcasts, videos, and share ideas that ripple through your industry. You speak on podcasts, at conferences, and work inside other people’s communities to find your people and drive them back to your platform. Your growth comes from borrowing other people’s audiences and they’re happy to have you because you provide a ton of value for their audience. Learn more about Spotlighters here.
(C)ollaborators (Partnerships): You grow by building with others. You co-create products, join collectives, align with complementary brands, and tap into shared audiences. Your strength lies in combining your audience with somebody else’s audience to create something new that’s bigger than the sum of its parts. Learn more about Collaborators here.
(A)rbiters (Virality & data trends): You scale by seeing opportunities others miss. You spot rising trends early, leverage platform gaps, follow the data, and build predictable systems around attention. You turn analysis into action, and timing into profit. Learn more about Arbiters here.
(L)aunchers (Big spectacle moments): You thrive on momentum and big moves. You build campaigns, run summits, host events, and orchestrate high-energy moments that capture the market’s attention. You grow by harnessing excitement into short bursts of growth that people can’t stop talking about for years to come. Learn more about Launchers here.
(E)vangelists (Ambassadors & advocacy): You grow by having an army of ambassadors advocating for you with their communities. You rally fans, influencers, customers, and other brands who spread your message on your behalf. You don’t have to be in front of your brand because your customers are motivated to speak for you. Learn more about Evangelists here.
Once you’ve got that, we can move on to your Evolution Track. Each of those SCALE paths has five stages to their track.
Stage 1 - You’re too overwhelmed/paralyzed with fear to do anything.
Stage 2 - You are doing things, but none of them work particularly well.
Stage 3 - You’ve found one thing that works really well, but you’re weighed down with a bunch of stuff that doesn’t work.
Stage 4 - You’re honed in on what works, but capped out on how much you can grow.
Stage 5 - You’re expanding and thriving.
The next thing you should focus on differs depending on where you are on your journey, but no journey is bad, wrong, or embarrassing.
Additionally, no journey is linear.
It’s perfectly natural to hit stage 3, get some things humming, stall, and then fall back down to stage 2, or even stage 1. If that’s happened to you once, or even a half dozen times, then you are in good company.
So, what should you be focused on to break this cycle?
If you’re in Stage 1, then your goal is to do anything. If you’re in Stage 2, then your goal is testing all the thing to find something that works, including different SCALE paths. If you’re in Stage 3, then your goal is to shed things that don’t work.
Until you get to through stage 3, you’re main goal is getting your house in order and finding one pathway to growth. You might even need to change SCALE paths to find that growth. Once you whip your business into shape, then and only then should you think about incorporating other growth paths.
If you’re in Stage 4, then your goal is to start expanding into new SCALE paths and incorporating them into your business. If you’re in Stage 5, then your goal is to build your team.
Trying to scale when you’re still in chaos is a recipe for a beautifully branded nervous breakdown. If you want a deep dive into these stages, then I wrote an extensive article here.
Today’s task: Identify your current stage. Be honest. Write:
My SCALE path is ______________. I’m in Stage ___ because __________. My next step is _____________________.
Do you have it? Now, be brave and share it in today’s challenge post. Then, post it on your social media #fgchallenge
Tomorrow, we stop trying to do growth and monetization at the same time. You’re gonna like that one.
-Russell
P.S. - If you’d like a more directed and community driven transformational experience, consider joining Hapitalist. You’ll get twice-monthly breakthrough sessions, a digital brain trained exclusively on all my past work, and access to all my most powerful resources, for $300/yr. My goal is to make Hapitalist the “operating system” for your writing career. Join Hapitalist
[DAY 4] Have you been building your business on the wrong operating system?
Hi,
Thanks for hanging out in the Frictionless Growth Challenge this week. Today is day 4. In this lesson, we’re going to layer your SCALE path and Evolution Track with your base Ecosystem.
If you missed any previous days, then you can catchup at the below link, where you’ll find all the previous emails.
SCALE paths have a lot of overlap with Ecosystems, and lots of people confuse the two. However, they actually serve two very different functions.
SCALE paths are how you grow.
Ecosystems are how you operate.
If you don’t already know about Ecosystems, you can learn more by clicking here.
Think of Ecosystems like the operating system of your computer. You might use Windows, Mac, Linux, Ubuntu, etc. Whichever you choose goes far to determine how you interface with your computer, including what programs you can run, and how they run.
It doesn’t really influence what you create, though, how you share it, or who you meet through it. That’s where SCALE paths come into the picture.
The main point I want to make is that Ecosystems have nothing to do with growth.
They are all about how you build your business on a deep, foundational, and structural level. Your Ecosystem isn’t how you want to be. It’s how you actually function.
They show you how to structure your work so it doesn’t drain you. Yes, each Ecosystem is echoed in a SCALE path.
Spotlighter = Grassland
Collaborator = Aquatic
Arbiter = Desert
Launcher = Tundra
Evangelist = Forest
And yes, most entrepreneurs will align both tightly together, but that’s not necessarily the case. Each base Ecosystem could work equally effectively with multiple SCALE paths.
Grasslands are steady, strategic and methodical. They grow slow, deep, and sustainably, which aligns well with the Spotlighter path. However, they could also build a legion of ambassadors, like Evangelists, that spread their message all over the internet, or partner with brands on new products like Collaborators.
Aquatic are expansive, layered worldbuilders who create systems that span universes, which pairs well with the Collaborator, as they both rely on outside validation from partners to normalize their work, but an Aquatic could also choose to get out front and center of their brand like a Spotlighter, or build ambassadors like an Evangelist, depending on their path of least friction.
Deserts are fast, tactical, and opportunistic. They move quickly and build lean, which matches well with the Arbiter who is always looking for the next trend to hop on. However, it’s equally possible for them to take advantage of a Launcher path since they can both spin up new projects quickly and almost at will.
Tundras are cyclical, burst-driven, and seasonal sprinters who sprint hard, then recover hard. This is a natural fit for the Launcher path, but since they work fast it’s possible for them to build quickly like an Arbiter, or rely on partnerships to help build during their recovery like a Collaborator.
Forests are relational, connective, and built for emotional resonance, which makes them ideal for the Evangelist SCALE path. However, it’s just as possible for them to broadcast their message like a Spotlighter, or launch their programs repeatedly like a Launcher.
As you can see, there’s a natural fit for most brands to align their SCALE path and Ecosystem together, but it’s possible to have success many different ways.
However, we must know both your SCALE path and base Ecosystem if we want you to find success. If you’re not quite sure, you can take our Ecosystems quiz here.
If you don’t see a perfect fix above, that’s okay. Many people see themselves in multiple ecosystems, and we have a modality for blended ecosystems. You can learn more about them here.
In fact, if you want to dive deeper, there are a half dozen articles about how to use these Ecosystems in multiple disciplines, including how to find your transformation, how to use it to identify trends, how to define your go-to-market strategy, and more. Ecosystems section link
Since these articles deal more with how to set your business up for success, they fall more into the Ecosystems model instead of the SCALE paths model.
Today’s task: Read those five descriptions again (or the blended ecosystems if you don’t find a perfect fit). Which one feels like home? Does it align with your SCALE path? Is it compatible with how you’ve been trying to grow?
Write: “I’m a _________ because __________. This [aligns/doesn’t align] with my SCALE path because _____________________________.”
Now be brave and share it in today’s challenge post.
Then post it on social media with #fgchallenge
-Russell
P.S. - If you’d like a more directed and community driven transformational experience, consider joining Hapitalist. You’ll get twice-monthly breakthrough sessions, a digital brain trained exclusively on all my past work, and access to all my most powerful resources, for $300/yr. My goal is to make Hapitalist the “operating system” for your writing career. Join Hapitalist
[DAY 5] You can grow or you can monetize. Not both. At least not at the same time.
Hi,
Thanks for hanging out in the Frictionless Growth Challenge this week. Today is day 5. In this lesson, we’re going to talk about the growth-to-monetization parallel.
If you missed any previous days, then you can catchup at the below link, where you’ll find all the previous emails.
One of the biggest mistakes that businesses make is trying to grow their audience and monetize at the same time. It’s a great goal, but it’s nearly impossible to do both simultaneously.
The growth side means investing to reach more people and lower friction, which generally comes from making things cheap as free, and showing up in more places.
The monetization side means maximizing revenue now through paywalls, premium pricing, and exclusive access, which inherently raises friction and limits reach.
Both are valid, but they directly contradict each other.
Trying to do both at once is probably why your audience isn’t growing and your offers aren’t selling. By trying to do both, you get neither. You can read a lot more about this topic right here.
So, where are you right now? Is it where you want to be? Are you tearing yourself in two trying to do both things and failing at both?
Today’s task: Declare it:
I’m in a growth era, so I’m focused on reducing friction, showing up, building resonance by ________________.
I’m in a monetization era, so I’m focused on converting, premium offers, and deep value by ________________.
Write it down. Then, post it in today’s challenge post. Then, post it on your social media #fgchallenge
Now, get a calendar and plot your next growth and monetization events on a calendar. We stop spinning when we stop straddling.
-Russell
P.S. - If you’d like a more directed and community driven transformational experience, consider joining Hapitalist. You’ll get twice-monthly breakthrough sessions, a digital brain trained exclusively on all my past work, and access to all my most powerful resources, for $300/yr. My goal is to make Hapitalist the “operating system” for your writing career. Join Hapitalist
[DAY 6] Where are you stuck?
Hi,
Thanks for hanging out in the Frictionless Growth Challenge this week. Today is day 6. Yesterday, we touched on a major block holding businesses back with the growth-to-monetization parallel.
If you missed any previous days, then you can catchup at the below link, where you’ll find all the previous emails.
If you read yesterday’s email and were thinking “What if I’m just squirreling away and creating”, first I would say that’s big Tundra energy, and I love that for you.
Second, I would say if you are not in a strictly monetization era, you are in a growth era, even if it’s glacially slow. Growth era activities encompass pretty much everything that’s not specifically focused on launching, including the creation of products you’ll launch in the future.
Growth eras are generally very long while monetization eras tend to be very short. If you think about New York Fashion Week, or a 30-day Kickstarter, or a 2-week book tour, even if you have four monetization eras in a year, most of your year will be in growth eras.
That said, ideally you’re building systems that allow you to build leverage and grow even if you run away to Bora Bora. One thing a career in sales instilled in me was the importance to never have a “zero day”.
Even one new follower on one platform is growth. So, what are some low cost things you can do to grow even a tiny bit, even when you’re squirreling away?
Can you run some Sparkloop/Beehiiv ads where you can just set up the cost-per-aquisition and budget, then not look at it for weeks?
Can you create in public to bring your best customers into your process?
Can you drop the price of one of your bestselling products to lower the friction?
Can set up some newsletter swaps with other businesses you know to get your brand in front of other audiences?
Can you join some group promos with other brands in your industry?
Can you run a viral giveaway intended to bring new people into your ecosystem?
Can you give your street team an assignment to hype you up between launches?
Can you start serializing a story or republish your best posts? Or bring in guests to keep your blog going while you’re gone?
Can you hire a PR person or VA on Fiverr to do some outreach for you while you are AFK?
I encourage you to pick a couple of these or research your own. Here’s an article that might help.
The more you can make doing these actions as natural as breathing, the more you’ll grow, and the more that growth will compound over time, leading to an easier time monetizing in the future.
If you’re stuck, Hapitalists have access to RUSSELLBOT to help brainstorm. They also have access to our BUILD YOUR SUPERFANDOM, CREATE PROFITABLE FACEBOOK ADS, and HOW TO RUN A VIRAL GIVEAWAY TO BUILD YOUR EMAIL LIST courses to help you build system to operate in those down times, along with our breakthrough sessions where you can talk through your plans with other like minded humans.
Today, we’re expanding on the growth-to-monetization parallel by showing you how to recognize (and break through) the biggest blocks holding you back using the HAPI Compass.
It took me years of tinkering, hundreds of tiny adjustments, countless failed experiments, and more than a few existential crises, to develop the HAPI Compass, and it’s become foundational to everything else I teach.
At its core, the HAPI Compass is a four-point system designed to help you find alignment and direction in your business. It’s about learning how to triangulate yourself and solve the right problem with the right solution.
Author business challenges usually show up in four buckets, which are mapped to the four cardinal directions of our HAPI Compass.
(H)eart challenges come from the ideas, projects, and creative work that light you up and resonate deeply with who you are. These are challenges intrinsic to the work itself.
(A)udience challenges come from the people ready to champion, amplify, and ultimately buy your work. These are challenges revolving around growing a fandom that resonates with your work.
(P)rioritization challenges form around choosing (or failing to choose) one high-leverage move at a time, letting wins compound, and buying yourself runway for the next right thing.
(I)ncome challenges revolve around the revenue that funds your life and fuels your creative work. These are challenges around people buying your work.
Your biggest challenge will almost certainly form around one of those areas, but we’re horrible at recognizing which one is really blocking us. What makes it harder is that there is significant overlap between them.
Is the reason somebody doesn’t respond to your work because there is a flaw in the design (Heart) or because you built the wrong audience (Audience)?
Is the reason people aren’t buying because you need a better landing page (Income) or because you have to change who you’re attracting (Audience)?
Is the reason you’re burned out because you hate what you’re working on (Heart) or because you’re doing too much (Prioritization)?
(Side note: This is one reason Hapitalist is so great, because you have a bunch of people experienced in the same methodology that can help you triangulate).
Yesterday, we talked about how Audience (or growth) blocks and Income (or monetization) blocks have wildly different and diametrically opposed solutions.
Solving monetization blocks is about raising the price and becoming more exclusive. Meanwhile, solving growth blocks is about dropping the price and becoming less exclusive.
And yet, we constantly try to solve Audience blocks with Income solutions, and vice versa. Worse, we often go about trying to solve both blocks at once, leading to us stall or even go backward.
If you want to solve your biggest challenges, you need to use the right solutions, which means you need to know what your biggest challenge is right now, and almost nobody does, especially about themselves.
Today’s task:
Pick the HAPI Compass direction where your friction is the highest.
Write one sentence about why you think that problem fits into that compass point
Brainstorm one thing you could try to ease it.
Now, post it in today’s challenge post. Then, post it on your social media #fgchallenge
Tomorrow, we’ll sew it all together.
-Russell
P.S. - If you’d like a more directed and community driven transformational experience, consider joining Hapitalist. You’ll get twice-monthly breakthrough sessions, a digital brain trained exclusively on all my past work, and access to all my most powerful resources, for $300/yr. My goal is to make Hapitalist the “operating system” for your writing career. Join Hapitalist
[DAY 7] Let’s put this all together
Hi,
Thanks for hanging out in the Frictionless Growth Challenge this week. Today is day 7. This is the last day of the challenge. You’ve put together all the pieces. Now, we get to bring it all together.
If you missed any previous days, then you can catchup at the below link, where you’ll find all the previous emails.
Now, let’s get down to it.
At this point you should have a pretty good idea about your path of least friction, which will help identify, pinpoint, and overcome the vast majority of your business challenges without expending unnecessary effort.
Now, it’s time to talk about how we build a thriving business using this new taxonomy. The key to creating lasting success revolves around constructing an integrated sales ecosystem that:
Works as a unified whole instead of a pile of disconnected tactics.
Uses your time, energy, and resources efficiently.
Grows steadily without demanding constant handholding.
Generates predictable, sustainable revenue.
Lets you focus on the work only you can do, instead of living in perpetual marketing mode.
An integrated sales ecosystem maintains two principles above everything else: leverage and sustainability.
Leverage is about doing something once and letting it create value over and over again. In business terms, it’s the difference between trading hours for dollars and building assets that keep producing results long after the initial effort.
Sustainability means building a business infrastructure you can actually maintain without going feral. Your systems should be repeatable, automated where possible, and supportive of the time and energy you realistically have, not the fantasy version of you who wakes up at 5 a.m. journaling about KPIs. If your ecosystem can’t scale as you grow and stay manageable when life gets messy, it’s not sustainable.
This integrated system is built in six parts across the modalities of subscriptions, crowdfunding, retailers, website sales, and live events. You can deep dive on the elements of this system here.
Your path of least friction will lead you to prioritize certain elements first using the 4 P’s of prioritization, which you can read about here.
This is where Hapitalist can really help, because it has a deep well of resources, small group breakthrough sessions, and a digital brain trained on it all that can help individualize everything to your situation. Learn more about the resources.
We’ll talk about that below, but before then, you’ve been doing the heavy lifting this week. Now, it’s time to connect the dots.
Today’s task: Write your frictionless growth statement:
My natural growth path is [X]
I’m currently in Stage [Y], so my next step is [Z]
My base Ecosystem is [W]
I’m in a [growth/monetization] era
My biggest friction point is [H/A/P/I], and I’m addressing it by____________.
That’s your map. Now, post it in today’s challenge post. Then, post it on your social media #fgchallenge
Keep coming back to this process at least once every quarter to see how it changes over time, or come join us in Hapitalist, where we can help keep you on track and support you when you drift.
It’s close to impossible to see misalignment in ourselves, and even harder to keep ourselves on track. That’s why you need a community, preferably one trained on the same methodology as you and run by somebody who knows what they are doing on a deep, structural level.
This is the work we do inside Hapitalist, and how we help actively keep you aligned.
Hapitalist is designed around three pillars:
Bi-monthly breakthrough sessions to make sure you’re on track and to course correct.
A digital brain trained on over 2 million of my teaching modalities to give you feedback between sessions and show you what to do next in real time.
A collection of world-class resources to help you make the most of the path you choose to achieve the most frictionless growth possible.
This is just the first step in a vast journey. Let us help guide you on your quest.
Hope to see you inside.
-Russell
The most powerful transformation I can give you comes from our live breakthrough sessions. However, these sessions are really hard to visualize if you haven’t been to one before.
So, on December 11th at 3:30pm PT/ 6:30pm ET I’ll be hosting a free session just for challenge participants. Not only will you be hanging out with other challenge participants, but it will also be a chance to ask me questions about anything related to the program.
Now that you have your frictionless growth path, and you’ve built momentum, it’s time to capitalize on it.
Since you’ll likely be new to these session, I’ll spend about 20 minutes going through the philosophy behind it, then I’ll set you to work in small groups of 3-5 so you can see the magic for the magic.
See you there.
