[DAY 4] You can grow or you can monetize. Not both. challenge post
Post your challenge responses here.
One of the biggest mistakes that writers make is trying to grow their audience and monetize at the same time. It’s a great goal, but it’s nearly impossible to grow your audience and monetize your work at the same time.
The growth side means investing to reach more people and lower friction.
The monetization side means maximizing revenue now through paywalls, premium pricing, and exclusive access, which inherently raises friction and limits reach.
Both are valid, but they directly contradict each other. To grow, you need to reduce friction. To monetize, you need to increase friction. Pinpoint where you are on this spectrum, choose your path, and do it completely. Are you in a growth era or a monetization era?
To grow, you need to reduce friction. To monetize, you need to increase friction. Growth is about reach. Monetization is about depth. One is a megaphone. The other is a velvet rope.
Trying to do both at once is why your audience isn’t growing AND your offers aren’t selling.
You’re torn, and torn people don’t scale.
Today’s task: Declare it:
I’m in a growth era, so I’m focused on reducing friction, showing up, building resonance.
I’m in a monetization era, so I’m focused on converting, premium offers, and deep value.
Write it down. Then, post it below. Then, post it on your social media #fgchallenge
