[DAY 1] "Why is this so hard?" challenge post
Post your challenge responses here.
Welcome to Frictionless Growth Challenge. Today, we talked about why it feels hard, and how to finally move forward.
What we really mean when we say “why is this so hard?” isn’t “why can’t this be easy?” Easy is a measure of difficulty, and if we wanted something easy, we wouldn’t become authors. What we actually mean is “why is there so much friction?” Easy measures difficulty, but ease measures friction.
Easeful work removes unnecessary struggle, aligns with your natural strengths, and makes your effort matter.
It’s still work, but it’s the right work, moving you forward instead of spinning your wheels in place. Most “this is hard” moments are actually “why am I stuck?” moments. The difficulty isn’t the problem, the friction is. When you’re stuck, more effort just digs the rut deeper.
When you’re working with friction, effort becomes struggle. When you remove the friction, the work still takes energy, but now it flows.
This challenge is about finding the path of least friction in your creative business that creates meaningful progress without unnecessary suffering.
Today’s task: Think back to one time in your author career that felt easeful. Not easy. But alive.
What were you doing?
What kind of work was it?
Who were you doing it with or for?
Got it? Now, be brave and post it below.

