Something I'm realizing is that if I spend my growth activities on platforms full of free content, then I get a lot of people who only want free content. For example, when I join a group promo on Bookfunnel, then I end up with a bunch of new subscribers who prefer reading free books they found on Bookfunnel rather than paying for books.
An approach I'm trying to explore is growth activities that attract people who are willing to pay for content. Book fairs are great for this, if they have a lot of traffic. So are people reached through Kickstarter's organic discover tools during a Kickstarter campaign.
This is why you go through a period of growth, where you get subscribers, and a period of monetization where you try to monetize them.
In general people use BookFunnel completely wrong. They act like subscriber who come from there are warm or hot leads, but they are cold leads, and if you use cold lead strategies, they convert just fine.
Since this isn’t in line with the challenge task, I am not sure how to help you here.
All people are willing to pay. The question is what are you doing to convince them, and does it work.
What about the phase of creating / doing the work though? Like, right now I've received money from Kickstarter, so I'm fulfilling, and I've received money from an editing client (who will pay me more), so I'm also editing. I'm not actively doing work that grows my audience (unless fulfilling their orders so they return again is growth?) nor seeking out additional money. And what about when I'm on a writing binge and barely doing anything but that?
It all depends on your energy, though. I tend to think you should always be at least doing Bookfunnel promos and sending emails, no matter the time of year, so you would always be in growth, even if it's slow growth.
It's such a tricky balance.
Something I'm realizing is that if I spend my growth activities on platforms full of free content, then I get a lot of people who only want free content. For example, when I join a group promo on Bookfunnel, then I end up with a bunch of new subscribers who prefer reading free books they found on Bookfunnel rather than paying for books.
An approach I'm trying to explore is growth activities that attract people who are willing to pay for content. Book fairs are great for this, if they have a lot of traffic. So are people reached through Kickstarter's organic discover tools during a Kickstarter campaign.
This is why you go through a period of growth, where you get subscribers, and a period of monetization where you try to monetize them.
In general people use BookFunnel completely wrong. They act like subscriber who come from there are warm or hot leads, but they are cold leads, and if you use cold lead strategies, they convert just fine.
Since this isn’t in line with the challenge task, I am not sure how to help you here.
All people are willing to pay. The question is what are you doing to convince them, and does it work.
Every human on this planet pays for things.
What about the phase of creating / doing the work though? Like, right now I've received money from Kickstarter, so I'm fulfilling, and I've received money from an editing client (who will pay me more), so I'm also editing. I'm not actively doing work that grows my audience (unless fulfilling their orders so they return again is growth?) nor seeking out additional money. And what about when I'm on a writing binge and barely doing anything but that?
We'll talk about that today, and you can see more here. https://www.frictionlessgrowth.com/p/the-4-ps-of-prioritization?utm_source=publication-search
It all depends on your energy, though. I tend to think you should always be at least doing Bookfunnel promos and sending emails, no matter the time of year, so you would always be in growth, even if it's slow growth.