[DAY 1] You don’t need to "fix" yourself to succeed challenge post
Post your challenge responses here.
Thank you for being part of the Frictionless Growth Challenge. Today, we start to label your path.
Easeful growth comes from increasing meaningful progress while eliminating unnecessary effort. Imagine yourself as a Jenga tower. Frictionless growth is when you find that block that slides out with barely a touch.
There are five major frictionless growth paths. We call them SCALE paths.
Here they are:
(S)potlight (Thought Leadership): You make essays, newsletters, podcasts, and ideas that ripple through your industry. You’re a lighthouse.
(C)ollaboration (Partnerships): You grow by building with others. You co-create products, join collectives, align with complementary brands, and tap into shared audiences. Your strength lies in working inside ecosystems instead of going it alone. You’re a builder of collectives.
(A)rbitrage (Virality & Data Trends): You scale by seeing opportunities others miss. You spot rising trends early, leverage platform gaps, follow the data, and build predictable systems around attention. You turn analysis into action, and timing into profit. You’re a tactician.
(L)aunches (Big Spectacle Moments): You thrive on momentum and big moves. You build campaigns, run summits, host events, and orchestrate high-energy moments that capture the market’s attention. People watch because you make noise intentionally and strategically. You’re a firestarter.
(E)vangelists (Community & Advocacy): You grow through people who believe in you. You rally superfans, brand advocates, influencers, customers, and ambassadors who spread your message faster than ads ever could. Your community is your engine — and your differentiator. You’re a connector.
At least one of those paths will very likely give you frictionless growth. You can succeed with any of these, but spending 100% of your time in your most frictionless path will lead to the most growth in the least time.
You might get growth from several strategies, but one will give you the most growth, which is where you should focus most of the time.
If you need specific examples or want to dig deeper on this idea, I wrote a whole post about it here.
It’s not that you can do anything, but that there’s something inside that you already love, which can lead to frictionless growth, and we just have to find it. Think of it a bit like Anton Ego’s famous line from Ratatouille “Not everything inside you can lead to frictionless growth, but frictionless growth could come from anywhere.”
Today’s task: Read that list again. Gut reaction: which one feels like a relief to focus on?
That’s the path we’ll be working with as a base for the next couple of days. Now, be brave and share your path and why you think it’s right for you in today’s challenge post. Then, post it on your social media #fgchallenge
If you’re having trouble figuring out which feels right, or are torn between multiple, post that too and let us help you as a group. You gain no brownie points suffering in silence and confusion. Let’s get you aligned, together.
That’s your path. Now, post it below. Then, post it on your social media #fgchallenge
