[DAY 5] You can grow or you can monetize. Not both. challenge post
Post your challenge responses here.
Hi,
One of the biggest mistakes that businesses make is trying to grow their audience and monetize at the same time. It’s a great goal, but it’s nearly impossible to do both simultaneously.
The growth side means investing to reach more people and lower friction, which generally comes from making things cheap as free, and showing up in more places.
The monetization side means maximizing revenue now through paywalls, premium pricing, and exclusive access, which inherently raises friction and limits reach.
Both are valid, but they directly contradict each other.
Trying to do both at once is probably why your audience isn’t growing and your offers aren’t selling. By trying to do both, you get neither. You can read a lot more about this topic right here.
So, where are you right now? Is it where you want to be? Are you tearing yourself in two trying to do both things and failing at both?
Today’s task: Declare it:
I’m in a growth era, so I’m focused on reducing friction, showing up, building resonance by ________________.
I’m in a monetization era, so I’m focused on converting, premium offers, and deep value by ________________.
Write it down. Then, post it in today’s challenge post. Then, post it on your social media #fgchallenge
Now, get a calendar and plot your next growth and monetization events on a calendar. We stop spinning when we stop straddling.
I’m in a growth era, so I’m focused on reducing friction, showing up, building resonance by taking work I've already done and finding new ways to repackage it, share and promote it, and invite new people into my world.
I’m in a monetization era, so I’m focused on converting, premium offers, and deep value by using Substack to help me write my next series while growing paid subscriptions through serializing chapters for subscriber feedback and interaction. **gulp**